Free Publicity in the Form of a Press Release

Free Publicity in the Form of a Press Release As a writer, I have had the opportunity to work with clients on developing press releases for their businesses. As a business owner myself, I take full advantage of press releases and send them when I have something interesting or new happening at Feather Communications. Recently, I sent a press release about this blog site. Why would I write a press release about my blog? Because I see this blog as a way of staying in touch with clients and potential clients, I want as many people to know about it as possible. And guess what has happened? My press release (or a portion of it) has been printed in the Bloomer Advance, Eau Claire Leader-Telegram, the Greater Menomonie Area Chamber of Commerce Newsletter, and the Eau Claire Area Chamber of Commerce Newsletter. What does this mean for Feather Communications? It means a larger draw to my blog site which will lead to assisting even more people. So, if you have something important to say about your business, consider writing a press release. Be sure to note the following tips and ideas to consider when writing: Timing is critical; send the press release when the item is newsworthy Research the publication to investigate what types of stories are printed Consider varying the press release depending upon the outlet Find specific reporters or contacts at media outlets Send your release via e-mail Consider a follow-up call   Watch for future blog posts on this site to help determine when you should write a press release and questions to ask yourself before beginning the writing process. Remember, your business is important and has news to share. Why not promote your business through a press release? It’s free, informative, and a great way to support your business.